The internet hosts a great deal of information, but it comes with a caveat. You can only find the answers you are looking for if you know how to search. Sure, everyone knows how to enter a question or a few keywords in Google, but there are some tricks that will provide much better results.
As many as 30% of Google users have to redo the initial search. This is because the first attempt did not produce adequate results, often due to incorrect wording.
If you’ve experienced the frustration of poor search results, don’t worry. We are here to help. Read on for tips that will have you looking like a pro in no time.
Here’s the background
SEO company SEMrush analyzed the click-through data it receives from third-party vendors to see how 20,000 unique users perform their online search activity.
The company pulled the first search query and then looked at the next two clicks after these searches. This gave them a good idea of whether the user found an answer or continued their informative search.
According to the data, the total number of unique search queries analyzed was 308,978 for desktop and 146,390 for mobile, reaching 609,809 unique search actions. Most users (nearly 40%) searched using three to four keywords at the same time, while 31% felt confident enough with one or two words.
However, many users don’t hit the jackpot on the first try. Researchers said nearly 30 percent of people are refining or extending their research in some way.
Just over 6% of users click Pictures after searching, but the study also once again demonstrated the industry joke that the best place to hide a body is on the second page of search results. This is because only 0.89% of users have moved on to the next page.
How to get better search results on Google
Don’t worry if you find yourself among the millions of Internet users who have to do different searches to find the correct answer. There are a few simple search tricks to find better answers to your questions.
Here are some of our favorites:
- Type your question in the Google search box, but add the word Reddit before pressing Enter. This filters out any other website and will only show you useful posts from the Reddit community. It also works with other websites.
- Place a dash (-) in front of a word you don’t want to include in your search. For example, a word can have multiple meanings, such as bark. If you are studying trees and looking for bark, add a hyphen before the word bark, so as not to get results in dealing with dogs.
- Similarly, you can place a plus sign (+). before any important word.
- If you are looking for a specific file type, enter file type: at the beginning of the search if you are looking for a spreadsheet, PDF or other document.
- You can search for a website directly by entering place: directly in front of the URL, then follow it with your search term. So it would look like this if you want to find articles on komando.com dealing with iPhones: site: komando.com iPhone.
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