LOS ANGELES, Calif.– Recess, the leading experiential marketing platform connecting brands with events and places, has announced its $5 million Series A led by Data Point Capital and Spring Mountain Capital. The round brings the company’s total raise to $11.5 million.
As pandemic restrictions ease, experiential marketing in the US is posting double-digit gains*. Recess is the first marketplace that gives brands the power to create experiential marketing campaigns with a simple online self-service model, versus traditional, time-consuming, manual methods that often involve spreadsheets and organizing phone calls. Using data-driven decision making, analytics and measurement capabilities, Recess connects brands with target audiences at events and venues in the Recess marketplace, including WeWork, SoulCycle, Equinox, Spartan Race, Brookfield Zoo, major music festivals, college campuses, farm markets, and more.
Since its last round, Recess has grown its network of events and venues 100x, increased its nationwide audience reach to over 230 million, doubled the number of its employees, and added marquee brand clients including DoorDash, Milk Bar, Oakley, Mondelez and Red Bull. The new funding will be used to further develop its programmatic targeting capabilities, advanced analytics offerings, and to expand its marketing, sales, and engineering teams.
“At Data Point, we look to partner with talented founders who are disrupting huge markets,” said Geoff Oblak, managing partner at Data Point Capital. “We have been extremely impressed with the company’s success in attracting both leading consumer brands and key venue owners. With their innovative marketplace, Recess has a tremendous opportunity to bring the experiential marketing industry online.
“Recess excites us because it is bringing technology to market in a huge but opaque and inefficient area of marketing spend: product sampling, event sponsorship and activation services,” said Raymond Wong, Head of Growth Equity at Spring Mountain Capital. “Its platform provides liquidity for the first time between brands and event planners, addressing a currently unmet need of modern marketers.”
Brands can leverage Recess’ data-driven marketplace to identify events and venues whose audiences match their target users, and easily implement turnkey sampling and other in-person marketing campaigns to reach and convert these audiences. With a centralized contract, payment, and logistics system, Recess customers save countless hours and generate measurable ROI. Brands can also amplify their experiential activations with digital, social and email marketing extensions to create omnichannel campaigns.
“We truly believe in the power of experiential and in-person moments to drive business outcomes for brands and aim to make the experience easy, efficient and accessible,” said Jack Shannon, CEO and co-founder of Recess. “Our brand partners are saving time and money while getting incredible results from the vast number of partnership opportunities available to them.”
Other participants in the round include Ben Hindman (Splash) and existing investors including Aperiam Ventures, Marshall Sandman’s Animal Capital, Marc Simons (Giant Spoon), and social media influencers Josh Richards, Griffin Johnson and Noah Beck. Mark Cuban was an early seed investor in Recess.
* PQ Media’s global experiential marketing forecast
Recess is the leading experiential partnership platform that helps brands engage and acquire new customers through event and venue partnerships at scale. Brands can discover, execute and measure turnkey experiential partnerships with thousands of events and venues that reach over 230 million consumers, using a single platform.
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