The integration platform, Boomi, helped a vendor realize their potential to set up their e-commerce system.

Native Union, a supplier of technology accessories, runs 10 applications in their operations that are not connected, resulting in duplication of work between its different teams. Employees had to manually transfer data from the app in which they receive orders to a spreadsheet and then send it to their warehouse.

These manual processes were eliminated when Boomi entered the scene and integrated all 10 applications used by Native Union.

“[Native Union] they spent 90% of their time on manual processes. If you’re trying to sell your products through Apple stores or electronics retailers, spending that amount of time on manual labor doesn’t make sense, “said David Irecki, Director of Solution Consulting at Boomi, to Singapore Business Review on the sidelines of Transformation. Asia Pacific Industry (ITAP) 2022.

By integrating their systems and automating their processes, Irecki said Native Union has also realized its potential to create an e-commerce system.

“Now, instead of having to survive with just other retailers selling their products, they can create their own website and have people buy there,” said Irecki.

Overall, according to Irecki, integration helps organizations understand their data and use it in a way that provides value to their businesses.

“Businesses can act on the data, analyze it and do whatever they need to make informed decisions in the future,” he added.

In an integrated system, the marketing department can have access to data available from sales, such as how many products are purchased on a particular platform.

“They can decide whether to do a marketing campaign [based] on that [data]”He said.

In the case of a fast food retailer, they can easily decide whether to put their products on sale by identifying their expiration dates.

Sharing data externally

Once data is integrated within organizations, it is also important that they share it externally to help develop a more resilient supply chain.

“You must share information about your product … Have a workflow engine that allows you to provide steps where, in the event of a production line failure, others will know who to contact or who to pass approvals for “, he said.

Boomi also uses data collected from previous customers to help new ones integrate their systems according to their needs.

“If you arrive as customer number 20,000, someone has already done exactly what you wanted. Why start from scratch? Why reinvent the wheel? Why not take advantage of what other Boomi users have done before, ”Irecki said.

“We facilitate a number of different features in our product that allow organizations to leverage what others have done,” he added.

Cut costs with the cloud

In addition to helping mitigate supply chain problems, organizations that have moved to integrate their systems via the cloud are also able to save costs, especially in the face of labor shortages.

“With many traditional technologies in place, you will need special skills or specialized developers that you can’t get today due to changes in the workforce,” said Irecki.

“Having a tool that an expert on a specific product or application can use instead of having to use the developer is an important thing,” he added.

Irecki said Ampol, an Australian fuel and convenience retailer, is among its customers who have been able to cut costs after integration. The dealer was able to reduce maintenance costs by 30%.

“Cloud technologies are becoming more and more the norm around the world and there are good reasons for that. You don’t have to worry about installing software on-site or having a large development team, ”she added.

Irecki said it’s no longer a question nowadays whether companies should adopt smart technologies like the cloud because they need it.

“The question is: how do we do it? What’s the best way? Where do we start? ”He said.

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