Customers are the lifeblood of the business. Their engagement from your ad can turn into revenue when you’ve handled them smoothly. Therefore, it is essential that the marketing and sales processes are well structured to have an optimal conversion rate.

The growth of your business is proportional to the increase in your contacts, customers and loyal customers. Therefore, you need support in managing your contact lists.

Contact management software is a tool to help companies organize the contact information of customers as well as their suppliers, suppliers and other interested parties. A list of spreadsheets may not be enough when the demands are higher and the stakes are higher. Contact management apps are specifically designed to address the challenges that arise when dealing with a large base of contacts.

Access your contacts anytime, anywhere

The contact management app centralize your contact list. This means that if you store contact details on your phone storage, CRM software, or other mobile apps, you can still tap on them from whatever device you’re using.

There is no need to copy and paste contact information from one address book to another. Also, you don’t have to go through different directories to find someone’s number when you’re not sure where you saved it.

Support email marketing

Email marketing has a 36: 1 ROI while social media has an average return of $ 2.80 for every dollar spent. This could be why 64% of small businesses use email marketing to reach customers.

A well-maintained customer database results in more personalized email marketing campaigns. Contact management apps allow you to sort your contacts according to your discretion.

Maximize this feature to group your contacts accordingly so that direct mail marketing efforts and newsletter distribution are more effective.

Eliminate duplicate data

As your business expands, so does your customer database. Unfortunately, incorrect data such as duplicate entries can also begin to populate the risk. Contact management software helps you to keep track of redundant entries where you can merge or delete unnecessary contact details.

Sending marketing material twice tends to be spam. Having a contact management system prevents this potential bad reputation.

Plus, it gives you a more accurate figure on the number of leads, prospects, or actual customers rather than a figure stuffed with repeated entries. In addition, good data hygiene increases productivity.

Promote collaboration

A shared contact database among all team members stimulates a faster exchange of information. This means productivity and efficiency. When the team can consolidate all the information gathered about the customer, it gives them a better view of the prospect. Consequently, it makes the conversion easier.

Backup of secure contacts

The average cost of the data breach in 2022 is $ 4.35 million. Contact management apps can help you not be a part of that data through their backup feature. With a whopping 71% of small businesses closing within a year of big data loss, this risk needs to be considered and mitigated accordingly.

Fittingly, some contact management software offers unlimited backup restore time. This means that it is never too late to restore lost contacts even if you discovered them late.

Take away

Discovering contact management brings value to your business. It serves as a cloud-based version of an address book, business card collection, database set up on spreadsheets, and more. Use this tool for customer retention and retention efforts.

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