Global market research firm Ipsos is pleased to announce the appointment of Kim Larsen as Head of Service Line: Brand Health Monitoring for Ipsos in South Africa. Kim replaces Julitha Tseka, who is moving into Customer Service, remaining in the Ipsos South Africa business. Julitha has been Head of Service Line: Brand Health Monitoring for Ipsos South Africa since (September 2018).

Kim Larsen

Kim Larsen

With former Service Line Leader (SLL) Julitha Tseka moving to Account Manager, we are delighted to welcome a new Lead Brand Expert to the Ipsos South Africa office, Kim Larsen. Kim began her new position on 1 August 2022 and brings over 21 years of experience in the brands industry, expertise which will be leveraged to develop Ipsos’ growing presence in Africa.

With five and a half years of experience as Director of Customer Service at Kantar prior to joining Ipsos, Kim’s experience is both broad and deep, ranging from generating strategic insights to developing complex regional programs and deepening customer relationships with their brands. After completing her Commerce degree at the University of Johannesburg, Kim began her journey at Research Surveys, growing as an expert in helping clients refine their growth strategies.

Ipsos country manager in South Africa, Kelly Arnold comments “We are very impressed with Kim’s credentials and her understanding of the environment in which Ipsos operates. He brings extensive knowledge and experience to the business. Her long experience as a brand market researcher is an invaluable asset in guiding this evolving market and driving further growth.”

South Africa, equipped with a range of specialized services incorporating all major market research needs, understands what drives clients’ brand success and pushes to connect these brands with people in meaningful ways to ensure sustainable business growth. We provide a true understanding of what aspects of brand experience, image and relationship matter to people when making purchasing decisions and provide guidance on how to set the right course for activation across all channels and touchpoints of the brand name.

We are constantly striving for excellence and growth and its incorporation allows us to continue working towards our goal which is to expand our market into South Africa,says outgoing SLL for BHT, Julitha Tseka on Kim Larsen’s appointment.

Our brand measurement assets evolve with the times to ensure relevance and capture insights that fuel our clients’ decision-making. Each solution (Brand Value Builder, Brand Mind Networks, Brand Signals, and Activation Impact Modeling to name a few) plays a specific role in our offering, but the sum is greater than the individual parts. Smart, strategic, and purposeful analytic integration of these powerful assets allows us to include and quantify the consumer voice in our tracking surveys, tell richer stories, ensure what we measure is relevant, and gain the best understanding of what drives brand performance.

Ipsos shares an entrepreneurial spirit rooted in curiosity with a genuine interest in being innovative and responsive to customer needssays Larsen of his decision to join the research firm. “The information and knowledge Ipsos provides its clients helps them make better decisions for the consumers they serve – what we do matters”, continued Larsen.

We look forward to an energetic brand organization with a new management of its strategic vision under Kim’s leadership.

For more information on this press release, please contact:

Kelly Arnold

Country manager, Ipsos in South Africa

Read more about Kim here: Kim Larsen (

About Ipsos

  • Ipsos is the third largest market research company in the world, present in 90 markets and with over 18,000 employees.
  • Our passionately curious research professionals, analysts and scientists have developed unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5,000 customers worldwide with 75 business solutions.
  • Founded in France in 1975, Ipsos has been listed on Euronext Paris since 1 July 1999. The company is part of the SBF 120 and Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
  • ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP |

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