NordVPN’s research finds that websites track their visitors with an average of 48 trackers per site, with social media websites having an average of 160 trackers.

In fact, the number of trackers by social media websites is so high – for collecting and monetizing user data – that it completely distorts the data; the next highest category, health websites, averages 46 trackers. In third place are digital media sites with an average of 28 trackers per site.

In last place are government websites with an average of a single tracker per site, and in second-to-last place are porn sites with an average of four trackers.

Most of the trackers are third-party, i.e. they don’t come from you (obviously), but are not created or owned by the website operator itself. Instead, 30% of these third-party trackers belong to Google, 11% to Facebook and, perhaps surprisingly, 7% to Adobe. This data is collected and used in marketing.

“The number of website trackers mainly depends on the data protection laws in a country. That’s why in Central and Northern Europe, where GDPR rules are enforced, websites have fewer trackers. However, the situation is completely different in the US, where no single law covers the privacy of all types of data across all states,” says Daniel Markuson, digital privacy expert at NordVPN.

NordVPN researchers looked at the 100 most popular websites in 25 countries around the world and, using three different tracker blockers, could see how many trackers (like a cookie or a tracking pixel) are using those websites to learn more on their users.

Researchers are one thing; trackers are difficult for regular users and website visitors to detect.

Not all tracking is bad; sometimes it’s to help website administrators improve user experiences by allowing them to optimize for the most common devices and screen sizes people use, or identify slow pages.

However, trackers can also be used to profile users and the data sold to third parties such as Google, Facebook and Adobe. They use the profile to deliver targeted and even intrusive advertisements that follow users from website to website.

NordVPN also points out that cybercriminals can get their hands on this data and compile detailed portfolios of targets and use them to build highly customized and believable phishing attacks.

NordVPN researchers identified that 47% of users worry about being tracked by social media giants, 39% fear having their data collected by information aggregators and advertisements, and 38% don’t want marketing agencies come into possession of their data.

NordVPN’s Daniel Markuson says you can become less traceable online with these tips:

  • Use a VPN. By using a VPN, you will hide your real IP address and location from all third parties, including ISPs, cybercriminals, network administrators, and advertisers.
  • Install tracker blockers. These prevent your browser from collecting information about you and can also function as an ad blocker. Some tracker blockers, such as NordVPN’s Threat Protection, offer other cybersecurity features, such as protection against malware.
  • Use browsers for privacy. You get an Internet browser tailored for people with online privacy in mind: no auto-sync, no spell check, no autofill, and no plug-ins.
  • Leave Google. Google tracks a lot of data about you – if you want to avoid it, you will have to opt for other email providers and search engines.


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These are webinars.

Marketing budgets are now focused on webinars combined with lead generation.

If you want to promote a webinar, we recommend a campaign of at least 3 to 4 weeks before the event.

The iTWire campaign will include extensive advertisements on our news site and a major promotion of the newsletter and promotional and editorial news. Plus a video interview of the main speaker on iTWire TV which will be used in promotional posts on the iTWire home page.

We are now exiting the Lockdown iTWire will focus on assisting you with your webinars and campaigns and assistance through partial payments and extended terms, a Webinar Business Booster Pack and other support programs. We can also create your announcements and written content as well as coordinate your video interview.

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